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Diabetes Dollars: ACSM Preps for Coke Revelations
The Global Energy Balance Network story lives on Coca-Cola funds scientists who mislead consumers about diabetes and obesity. This message spread from Tweets to the Times in weeks. In response, Coke...
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Examining The Global Energy Balance Network, by Dr. Lon Kilgore
Editor’s Note: We are pleased to present this guest post by Dr. Lon Kilgore. [http://gebn.org]It is not exactly a new thing to have a large corporation donate money to charities; those donations...
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NSCA Admits Publishing False Claims about CrossFit Injuries
The National Strength and Conditioning Association is asking the public to disregard the claims its study made regarding injuries in CrossFit. After two years of inaction and litigation, the NSCA has...
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Man Joins CrossFit Box, Quits Big Soda Job
Editor’s Note: We are pleased to present this guest post by Priscilla Tallman of CrossFit Fury. It originally ran on CrossFit Fury’s website, under the title, ‘One More Bag in the Cart.” George Maurice...
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Transparency? Coca-Cola Reveals ACSM Payments, Hides Others
Transparency? http://www.coca-colacompany.com/transparency The moment ACSM prepared for has arrived: Coca-Cola has released a list of some of the scientists and health organizations it funds. So just...
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Stephanie Habif’s Mixify Hydration Advice: Willful Negligence?
source: https://www.flickr.com/photos/52502032@N05/5756783300 In September, I became aware of a website called Mixify. The site is a production of Coca-Cola, PepsiCo, Dr. Pepper Snapple Group, and...
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CrossFit Helps Coca-Cola Become More Transparent
Editor’s Note: As covered previously, Coca-Cola has failed to fully disclose its influence on health science. Below CrossFit employee Derek Fields helps Coca-Cola become more transparent. Big Soda is...
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Guilty: Coca-Cola Admits Advertising to Children
Editor’s Note: This news first appeared in the Quebec French press. We have paraphrased the story and added some background in order to spread the news in English. Coke’s website states, “We do not...
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Exercise is Medicine and the Trainer, by Dr. Lon Kilgore
Editor’s Note: We are pleased to present this guest post by Dr. Lon Kilgore. The concept that exercise behaves as medicine is becoming widespread, repeated often enough by exercise academics and the...
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A Real Expert Comments on Fitness Licensure
Big Soda-funded organizations such as the NSCA and ACSM are lobbying for fitness licensure. Their cartel claims licensure would “enhance consumer protection.” But how would licensure really affect...
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Trendy Misinformation, by Dr. Lon Kilgore
Editor’s Note: We are pleased to present this guest post by Dr. Lon Kilgore. In October of 2015, the American College of Sports Medicine released a report and the attendant press releases regarding...
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ACSM / Coca-Cola Collaboration Refuses to Come Clean
The ACSM / Coca-Cola collaboration known as the Global Energy Balance Network (GEBN) has suffered several serious setbacks. The University of Colorado, home to GEBN co-founder James Hill, returned a $1...
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Reporting Exercise Effects Without Actually Measuring the Exercise?
Editor’s Note: We are pleased to present this guest post by Dr. Lon Kilgore. In a recent paper published in the Journal of Human Kinetics, a multi-university group of academics attempted to compare the...
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“Global Energy Balance Network” is Dead: “Exercise is Medicine,” You’re Next.
http://www.experiencelife.com/article/decoding-health-media/ In July of 2015, CrossFit CEO and Founder Greg Glassman fixed his sights on the Global Energy Balance Network (GEBN). In less that 140...
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Confesiones de Hidratación de Gatorade
Originally published in English on May 4th, 2015. Translated by CrossFit L1 Staff member Gabriel García Merlos CrossFit Inc. y el Dr. Tim Noakes han actuado sobre Gatorade y sus socios en ciencia del...
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ACSM and CREP Backtrack from State Fitness Licensure
The American College of Sports Medicine (ACSM) sent the following email today. First, a caution: it’s wise to regard ACSM’s statements skeptically. ACSM claims it never advocated for fitness trainer...
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Isadore Hall: The Alcohol, Tobacco and Soda Candidate
CrossFit Inc. thinks soda should come with warning labels, but Pepsi-funded politician Isadore Hall stands in the way. If passed, California Senate Bill 203, the Sugar-Sweetened Beverages Safety...
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The Coca-Cola / ACSM “Exercise is Medicine” Scheme
Source: http://www.coca-colajourney.co.nz/stories/exercise-is-medicine-the-best-prescription-to-advance-health In 2015, CrossFit Founder and CEO Greg Glassman spoke out against the twin scourges of...
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“Exercise is Medicine” Explained in 100 Words
Editor’s Note: For support and analysis of each point below, please see the accompanying article, “The Coca-Cola / ACSM Exercise is Medicine Scheme.” Exercise is Medicine is a Coca-Cola-founded plan to...
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False Data and Fear: A Marketing Formula?
Editor’s Note: We are pleased to present this guest post by Jason Darr, owner of CrossFit 604. Darr has critically analyzed several claims made by Craig Patterson in promotional material for the Mad...
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